The Suggested Retail Price (SRP)
It is the price at which a distributor sells a product to their customers. It is computed at 10% to 25% calculated at Pay Out Value (POV) on top of the distributor price (DP). POV will depend on the factory price DLC buys from the manufacturer. For most products, the POV will be the same as DP. Due to DLC’s unchanging commitment to provide the best quality products, some catalogued products will have higher factory price. Because of this, the POV will be lower than the DP, to enable us to pay out the bonuses based on our marketing plan. Some catalogued products may only have very low to no retail profit. DLC would require that all distributors involved in our program to service 10 to 20 customers every month. DLC distributors should know how to differentiate customers from distributors. Do not just sign up customers so that they can buy product at wholesale price. We expect every DLC distributors to be good in doing retail sales. This is why we require all distributors at all levels to maintain activity by doing a personal volume of 100 PV to be considered active and be able to receive overrides or other bonuses. We want all distributors to be strong in retailing. We are committed to sourcing or manufacturing for you above average to the best products priced according to their fair market value so that you can be accountable to your customers. We also support you with our DLC product satisfaction guarantee.
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